Meet The SAM Club team

The SAM Club was founded in 2010 by Bev Nicholls. Prior to that, Bev was Reseller Sales and Marketing Manager and introduced a process for keeping records of software sales made to clients and when maintenance & support renewals were due.

This formed the basis of discussions with clients to define a more comprehensive software asset management (SAM) service. Straight away clients signed up for the service and The SAM Club came into existence and is now a highly regarded software asset management company providing independent software license advice.

In 2014, Ian Nicholls joined the business and is now Director and Management Consultant. Since then The SAM Club has significantly expanded its service and in 2016 became a Microsoft Silver Partner for Software Asset Management.

During 2018, The SAM Club expanded with the opening of our own serviced office at Kings Court Business Center in Stevenage and the recruitment of Neeley Casserly to the team as Business Support Assistant.

Additional Partners that fit into our philosophy include Snow Software and Licensing Dashboard for SAM Tools, Discount Licensing who purchase and resell superfluous Microsoft licenses and Systems Up from a technical aspect with infrastructure/cloud considerations and Office 365 implementations.

This builds into our ethics and motivates us to work with our clients to ensure they not only remain compliant, but to help reduce licensing costs and recover money where possible.

We’re very proud of our track record with the service we provide, and our customer retention rates demonstrate our commitment to this. Our clients are spread across Legal, Insurance, Accounting, Banking, Construction and Real Estate but our generic services and processes enable us to work in any industry.

director & managing consultant

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business support assistant

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07787 416649