Bev Nicholls



The SAM Club was founded in 2010 by Bev Nicholls.

Prior to that, Bev was Reseller Sales and Marketing Manager and introduced a process for keeping records of software sales made to clients and when maintenance & support renewals were due.

This formed the basis of discussions with clients to define a more comprehensive software asset management (SAM) service. Straight away clients signed up for the service and The SAM Club came into existence.


Sales & Marketing Manager, Transam Microsystems

Senior Business Development Executive, Tikit

UK Channel Manager, PC Docs/Hummingbird
Operations Manager, Quintec International

Senior International Marketing, Technical Support, Project Management & Chief Programmer Roles with Xerox, ICL, GEC Traffic Automation.

2010 – Present
Founded the SAM Club


Phone : +44 7787 416649
Email :